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Date: March 22, 2023

Mindblowing chatGPT Uses For Your Next UI/UX Design​

The design is very…AI.

Artificial Intelligence also known as AI is now widely used in different industries. This may be an alarming scenario and even a debatable topic for some, but this will not erase the fact that AI is a massive help in making our everyday tasks easier.

Date: March 15, 2023

How to Create A Memorable Brand Name

“Your brand name is only as good as your reputation” - Richard Branson, Entrepreneur.

Simple yet difficult. This is the paradox of formulating a brand name when you decide on putting up a business. It may sound easy to combine letters and syllables that sound good together, but the real question is, is it something that people can easily understand and remember?.....

Date: March 8, 2023

Understanding Your Target Audience: Importance of Customer Personas in Marketing

There is a saying that states “Customers are always right”. But how will you know if the customer you’re selling your product to is the right audience for you? In order to find the perfect target audience, you need to consider the primary purpose of your product, what are the characteristics of the person that you have in mind when creating your brand.....

Date: March 1, 2023

Optimizing Your Marketing Funnels to Reach Your Target Audience

Top of Funnel, Middle of Funnel, and Bottom of Funnel. One might think of food when first time encountering these words, but for marketers, these are the essential ingredients of a marketing funnel for gaining leads and transforming them into customers.....

Date: February 22, 2023

Common Mistakes to Avoid: 5 Red Flags to Watch Out For in Marketing

You’ve probably heard or seen it somewhere on social media platforms, either in normal conversations or a laughable meme. Originally meant as a flag used as a sign of danger warnings, Millennials and Gen Z’s repurposed the term ‘red flag’ and turned it into a warning to avoid certain characteristics of a person when choosing a date or a partner.....

Date: February 15, 2023

How Gen Zs Are Changing the World of Marketing

Generation Z, those who were born between 1996 and 2009 – also known as the most influential and progressive out of all the previous generations. They don’t just have a massive influence on political, social, and environmental aspects but also in the world of marketing.....

Purple Ant Media - Market Your Business

Date: February 8, 2023

Creative Ways to Market Your Business on Valentine's Day

Gone are the days when people traditionally celebrate the first ‘holiday’ of the year – Valentine’s Day! This 21st century, the stereotypical “couples” day is being celebrated around the world in so many different modern ways. Some spend time with their family, friends, colleagues, and now even with their furry friends!.....

Purple Ant Media - Blog Typography images

Date: February 1, 2023

The History of Fonts & What They Can Tell Us About Branding

As the world continues to change over time, things around us also grow as time passes by. One perfect example is language. Language evolves together with culture, and typography is a means of expressing our language. As these three continue to change, our font style preferences also shift along with it.....

Purple Ant Media - Blog Logo image

Date: January 25, 2023

How Logos Evolved Through Time

As a marketer, we’re so familiar with this word. But, for some, it may seem like a peculiar word. Branding is often used in business, especially when talking about logos, and it has become somewhat of a buzzword. So, what exactly is the story behind the evolution of logos, and how does it was used in the past years?.....

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