How Purple Ant Media’s visual rebrand for Cosmotech Philippines, Inc.’s aims to change the way technology is adapted in the country

SOLUTION'S

THE WAY FORWARD

While Cosmotech has no pressing problems, there are 3 areas which called for the rebrand to take place.

Market Expansion

It has been determined that in order to look, sound, and feel more appealing and ready to cater new markets, it was time for a new image.

Internal transformation

It has been determined that in order to look, sound, and feel more appealing and ready to cater new markets, it was time for a new image.

Modernizatio

The external and internal changes were decided with modernization in mind. The rebrand is the final touch to Cosmotech’s new era.

THE APPROACH

Taking the concerns of the target markets, plans and proposed executions for branding and website development were formed using Purple Ant Media’s signature service, Purple 360° Strategy, to fill in the gaps in the market and position Cosmotech as a reliable, knowledgeable, and trusted company in the field of systems solutions and building management.

THE NEW LOOK

2021

New Logo of Cosmotech Philippines

Following the theme of Start or Origin, the approved new logo of Cosmotech hits all the basics. The ethos being its reliability and consistency in getting things right every time, the pathos being its message of continuous growth and adapting, and its logos being the repetitive actions that get the job done. The brand colors of yellow and gray signify spark and ignition, serving as a testament that Cosmotech is propelling forward, all while being grounded and stable.

1994

Old Logo of Cosmotech Philippines

The old logo was a bright blue and red abstract art with a wordmark in the same blue shade and the year of establishment included in a different font and color. It symbolized reverse osmosis technology, a water purification process wherein pressure is applied to water to rid it of contaminants. In a related manner, Cosmotech puts high value in streamlining procedures and making work easy, digital, and fuss-free with the use of technology.

We are Purple Ant Media, your clever colony.

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