How Purple Ant Media’s visual rebrand for Cosmotech Philippines, Inc.

We aims to change the way technology is adapted in the country.

The client, Cosmotech Philippines, Inc., is a premier integrator in the field of Information Technology specializing in System Solutions and Software Development and Customization.

Known as a distributor of technology systems with skilled software developers and integrators in their team, Cosmotech is assumed by its target market and the general public to be up to the times. As they mark their 27th year in the business, they took on this challenge simultaneously to their renewed goal of expanding to other markets.

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The way forward

Known as a distributor of technology systems with skilled software developers and integrators in their team, Cosmotech is assumed by its target market and the general public to be up to the times. As they mark their 27th year in the business, they took on this challenge simultaneously to their renewed goal of expanding to other markets.

Mark Expansion

Internal Transform

Modernization

The Approach

Taking the concerns of the target markets, plans and proposed executions for branding and website development were formed using Purple Ant Media’s signature service, Purple 360° Strategy, to fill in the gaps in the market and position Cosmotech as a reliable, knowledgeable, and trusted company in the field of systems solutions and building management.

To grow sales, market the name and the products, and create a customer-centric buyer’s journey, the activities under the strategy’s Consulting Roadmap took place. The process entailed desk research, focus group discussions, and surveys.

The findings were then used to craft the brand assets. They will also be applied in any consequent marketing plans that will be done in social media and advertisements.

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The Approach

The old logo was a bright blue and red abstract art with a wordmark in the same blue shade and the year of establishment included in a different font and color.

It symbolized reverse osmosis technology, a water purification process wherein pressure is applied to water to rid it of contaminants. In a related manner, Cosmotech puts high value in streamlining procedures and making work easy, digital, and fuss-free with the use of technology.

The old logo was a bright blue and red abstract art with a wordmark in the same blue shade and the year of establishment included in a different font and color. It symbolized reverse osmosis technology, a water purification process wherein pressure is applied to water to rid it of contaminants. In a related manner, Cosmotech puts high value in streamlining procedures and making work easy, digital, and fuss-free with the use of technology.

The brand colors of yellow and gray signify spark and ignition, serving as a testament that Cosmotech is propelling forward, all while being grounded and stable.

We are Purple Ant Media, your clever colony.

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