As a marketer, we’re so familiar with this word. But, for some, it may seem like a peculiar word. Branding is often used in business, especially when talking about logos, and it has become somewhat of a buzzword. So, what exactly is the story behind the evolution of logos, and how does it was used in the past years?
Today, we'll explore the history behind logos and how they're changing the marketing landscape these days.
Traditionally curated yet complicated logos
Early logos were complex and difficult to swear by. They were often designed in the style of a painting or sculpture - containing a lot of detail and color. This made them very intricate and at the same time hard for people to understand at first glance.
Logos also had a tendency toward being difficult to reproduce since they often involved many colors and shapes that end up being difficult to print on digital formats (such as posters).
Mid-century logos were influenced by the modernist movement
Mid-century logos were influenced by the modernist movement, which features and emphasized simplicity and function. These logos were designed for easier recognition and memorability—they had to look good on small collaterals like business cards, brochures, and letterheads. During those times, many companies also began thinking about how their brand can cope with other companies’ brands; some created similar logos that could be mistaken for one another!
This trend started in the 1990s and has continued to gain momentum over the years. Logos became more simple, with less detail, and fewer gradients and shadows. They became flat, with less realism—less texture, color, or dimensionality. And they became abstract shapes that were more geometric in nature: one-color logos with sharp edges; no shading; no rounded corners.
Modern logo design is all about simplicity, minimalism, and adaptability
Modern logo designs feature simplicity, minimalism, and adaptability which jump to the trend and preference of the customers in this digital era.
Simplicity: logos should be simple in their design to ensure that they are easy to read and understand. The target audience or even other people should not have to spend too much time trying to figure out what the brand stands for or who it is for.
Minimalism: logos do not need any extra details or exaggeration. People nowadays opt for a minimalist design rather than full-blown elements. For example, if a logo had lots of colors but no text (or vice versa), then both options could work fine as long as they weren’t too confusing when used together on different media platforms.
Adaptability: keeping up with the times is important in marketing as the preferences of people constantly evolve. Adapting to these changes is an advantage for brands opting for logos that are in line with what’s in.
While many of us think of brand colors, fonts, and packaging when we talk about branding, logos are a crucial element as well.
Logos can be used in many different ways: they may be printed on the surface of products or displayed on screens; appear in advertisements, or can even be used as part of your brand’s identity.
Logos are important to a company's image as they represent the company's vision and goals—and therefore set expectations for how customers will interact with it.
We know history can be boring BUT without knowing the origin of something - we wouldn’t be standing successfully in our fields. We hope that this brief history of logos has helped you understand how the designs can impact your brand and how important it is to the success of your company.