What’s inside

01

Role guides

What good looks like at junior, mid and senior level, plus must-haves, portfolio questions, interview questions and red flags.

02

Practical tests

A ready-to-send test for each role, with a note on what a strong submission shows.

03

Agency fit checks

The checks that apply to every role, whether the person covers one account or six.

04

Score candidates

Rate up to six people on craft, judgement, agency fit and communication, 1 to 5, with an evidence note for each lens.

05

Compare

A side-by-side table sorted by total, so the decision sits in front of you rather than in your memory.

06

Export

Print it or save it as a PDF for the hiring meeting. Clear all data when the role is filled.