What every founder should do before redesigning their website.

A better website starts long before the first wireframe. Here's the strategic work most businesses skip.

A redesign shouldn't begin with a conversation about colours, layouts or fonts. It should begin with a conversation about your business — your audience, your goals, the action you want people to take, and the story you need to tell.

In this article, we walk through the strategic foundations that make a redesign worth the investment.